How to Attract Tourists to Your Hotel With Instagram
· Tropi Social
Many hotels depend heavily on online travel agencies for discovery and reservations. That can reduce control over the guest relationship and make direct-booking channels more important.
Instagram cannot replace a complete booking strategy, but lifestyle reels, useful room content, guest UGC and a one-tap booking route can support more direct enquiries.
Start with one weekly reel that shows the vibe — not just the bed. End every caption with a clear CTA: 'Book direct, link in bio'.
And use retargeting ads. Anyone who watched your reel for 50% should see a follow-up ad with a 10% direct-booking discount.